Strategic Design Work Scoped to Your Needs
Every business has different challenges, capacities, and goals. I don’t sell packages—I scope engagements based on what you actually need.
Below are the typical service areas I work in, followed by examples of past projects and their investment levels.
Service Areas
Strategy Engagements
Perfect For:
Businesses that know something isn’t working but can’t identify the root cause. Emerging brands needing strategic direction. Organizations ready to scale but hitting friction points.
Research-driven strategy work to identify what’s holding your business back and design interventions that move you forward.
Typical components:
- Multi-stakeholder research (interviews, contextual inquiry, journey mapping)
- Service blueprints and ecosystem mapping
- Competitive intelligence and market positioning analysis
- Behavioral design interventions
- Strategic frameworks and implementation roadmaps
- Workshop facilitation and team alignment
Timeline:
4-8 weeks
Investment:
$8,000 – $15,000
Strategy + Implementation
Perfect For:
Clients who need both strategic thinking and execution. Founders who want a partner who can see the vision through to launch.
End-to-end engagements where I research the problem, design the solution, and build it with you.
Typical components:
- Everything in Strategy Engagements
- Plus: Design and development of platforms, workflows, websites, or systems
- Pilot testing and iteration support
- Team training and handover
- Ongoing support through initial launch period
Timeline:
8-16 weeks
Investment:
$15,000 – $30,000
UX & Conversion Strategy
Perfect For:
Businesses with traffic but low conversion. Products with strong value propositions but weak digital execution.
Focused work on improving how customers experience and convert through your digital touchpoints.
Typical components:
- User research and behavioral analysis
- Conversion funnel auditing
- Trust and credibility interventions
- Website or platform UX redesign
- A/B testing frameworks
- Analytics setup and interpretation
Timeline:
3-6 weeks
Investment:
$5,000 – $12,000
Competitive Intelligence & Positioning
Perfect For:
Brands entering crowded markets. Businesses considering pivots. Teams that need clarity on competitive advantage.
Deep analysis of your competitive landscape to identify whitespace, positioning opportunities, and strategic differentiation.
Typical components:
- Competitive evaluation of market leaders
- Whitespace and opportunity mapping
- Customer segment analysis
- Positioning strategy and messaging frameworks
- Strategic pivot recommendations
Timeline:
2-4 weeks
Investment:
$5,000 – $10,000
Focused Consulting
Perfect For:
Teams with specific, scoped challenges. Businesses needing external expertise for focused problems.
Targeted engagements for specific challenges with clear scope.
Typical components:
- Single-day workshop facilitation
- Conversion audit and recommendations
- Design system development
- Usability testing and research
- Interim strategy support
Timeline:
1-3 weeks
Investment:
Starting at $3,000
Past Project Examples
Understanding scope is easier when you see real examples. Below are past engagements with similar investment ranges:
Healthcare Service Redesign
Service design research
workflow optimization
strategic implementation
Challenge:
Multi-stakeholder healthcare organization faced challenges with case management efficiency due to recent growth that needed systematic analysis to untangle.
What I delivered:
- Contextual research with 13 stakeholders across 5 groups
- Complete service blueprint of case management ecosystem
- Identification of 7 critical friction points
- Strategic intervention design (coordination protocols, billing automation, progress tracking)
- Implementation support through pilot testing
Result:
47% improvement in case throughput efficiency. Business able to scale through effective delegation to new team members.
Similar engagement investment: $10,000-$15,000
B2B Marketplace Positioning
Competitive intelligence
strategic positioning
prototyping
Challenge:
Series A startup was evaluating competitive positioning across multiple customer segments and needed rigorous market analysis to inform strategic direction.
What I delivered:
- Competitive evaluation of 5 market leaders
- Market whitespace analysis
- Interactive MVP prototype demonstrating feasibility (Figma)
- Investor presentation support
Result:
Secured investor approval for strategic pivot to underserved niche.
Similar engagement investment: $8,000-$12,000
Certifying Organization Platform Evolution
Platform development
transition strategy
membership strategy
Challenge:
A provincial certifying organization was launching a new professional association following organizational expansion. They needed a membership platform built on established design principles, plus strategies to successfully transition legacy members to the new organization.
What I delivered:
- Complete WordPress membership platform (v1.0)
- UX copywriting and visual content
- Server management and plugin configuration
- Legacy member transition strategies
- Pricing and benefits recommendations
- Strategic implementation support
Result:
Successful platform launch providing foundation for new professional association to build membership and serve expanded community.
Similar engagement investment: $6,000-$8,000
Real Estate Broker Website Redesign
Competitor analysis
UX strategy
WordPress development
marketing materials
Challenge:
Established broker needed a modern web presence matching their professional reputation.
What I delivered:
- Competitor analysis in local market
- UX strategy for dual audience (buyers and sellers)
- WordPress website redesign and rebuild
- Updated visual design
- Location-specific marketing materials
Result:
Professional digital presence supporting credibility in competitive market.
Similar engagement investment: $4,000-$6,000
How It Works
1. Free Consultation (30 min)
We discuss your challenge, business context, and goals. I’ll tell you honestly whether I can help and what approach makes sense.
2. Scoped Proposal
If we’re a fit, I send a proposal with clear scope, timeline, deliverables, and fixed pricing. No hourly rates—you know exactly what you’re investing.
3. 50% Deposit to Start
Pay half upfront, half on completion. For longer engagements (10+ weeks), we can structure milestone-based payments.
4. Collaborative Process
You’re involved at key decision points. No disappearing for weeks then dropping a report. We build solutions together.
5. Tangible Deliverables
You receive frameworks, blueprints, prototypes, builds—whatever we agreed to. Plus documentation so your team can continue the work.
What Determines Price?
Scope Complexity:
Single stakeholder group vs. multi-stakeholder ecosystem
Research Depth:
5 interviews vs. 20+ interviews
Deliverable Type:
Strategic framework vs. built platform
Timeline:
2 weeks vs. 16 weeks
Implementation support:
Handoff vs. ongoing pilot testing
Most projects fall in the $5,000-$15,000 range. Custom work (large platforms, extensive research, multi-phase engagements) can go higher.
Current Availability
I take on 2-3 client projects at a time to ensure quality and attention. Currently booking for projects starting in March-April 2026.
If your timeline is urgent, mention that in the consultation and we’ll discuss options.